Investor Charter in respect of Investment Adviser (IA)

Vision

Invest with knowledge and safety.

Mission

Every investor should be able to invest in right investment products based on their needs, manage and monitor

them to meet their goals, access reports and enjoy financial wellness.

Details of business transacted by the Investment Advisor with respect to the investors

· To enter into an agreement with the client providing all details including fee details, aspect of Conflict of interest disclosure and maintaining confidentiality of information.

· To do a proper and unbiased risk - profiling and suitability assessment of the client.

· To obtain registration with Know Your Client Registration Agency (KRA) and Central Know Your Customer Registry (CKYC).

· To conduct audit annually.

· To disclose the status of complaints in its website.

· To disclose the name, proprietor name, type of registration, registration number. validity, complete address with telephone numbers and associated SEBI regional/local Office details in its website.

· To employ only qualified and certified employees.

· To deal with clients only from official number

· To maintain records of interactions. with all clients including prospective clients (prior to onboarding). where any conversation related to advice has taken place.

Details of services provided to investors (No Indicative Timelines)

Onboarding of Clients

· Sharing of agreement copy

· Completing KYC of clients

Disclosure to Clients

· To provide full disclosure about its business, affiliations, compensation in the agreement.

· To not access client's accounts or holdings for offering advice.

· To disclose the risk profile to the client.

· To provide investment advice to the client based on the risk-profiling of the clients and suitability of the client.

Details of grievance redressal mechanism and how to access it

· In case of any grievance I complaint, an investor should approach the concerned Investment Adviser and shall ensure that the grievance is resolved within 30 days.

· If the investor's complaint is not redressed satisfactorily. one may lodge a complaint with SEBI on SEBi's "SCORES" portal which is a centralized web based complaints redressal system. SEBI takes up the complaints registered via SCORES with the concerned intermediary for timely redressal. SCORES facilitates tracking the status of the complaint.

· With regard to physical complaints, investors may send their complaints to: Office of Investor Assistance and Education, Securities and Exchange Board of India, SEBI Bhavan, Plot No. C4-A, 'G' Block, Bandra-Kurla Complex, Bandra (E), Mumbai - 400 057.

Expectations from the investors (Responsibilities of investors) DO'S

· Always deal with SEBI registered Investment Advisers.

· Ensure that the Investment Adviser has a valid registration certificate.

· Check for SEBI registration number. Please refer to the list of all SEBI registered Investment Advisers which is available on SEBI website in the following link: https://www.sebi.gov.in/sebiweb/other/OtherAction.do?doRecognisedFpi=yes&amp:intmld=13

· Pay only advisory fees to your Investment Adviser. Make payments of advisory fees through banking channels only

· and maintain duly signed receipts mentioning the details of your payments.

· Always ask for your risk profiling before accepting investment advice. Insist that Investment Adviser provides advisory strictly on the basis of your risk profiling and take into account available investment alternatives.

· Ask all relevant questions and clear your doubts with your Investment Adviser before acting on advice.

· Assess the risk-return profile of the investment as well as the liquidity and safety aspects before making

· investments.

· Insist on getting the terms and conditions in writing duly signed and stamped. Read these terms and conditions carefully particularly regarding advisory fees, advisory plans, category of recommendations etc. before dealing with any Investment Adviser.

· Be vigilant in your transactions.

· Approach the appropriate authorities for redressal of your doubts I grievances.

· Inform SEBI about Investment Advisers offering assured or guaranteed returns.

DON'TS

· Don't fall for stock tips offered under the pretext of investment advice.

· Do not provide funds for investment to the Investment Adviser.

· Don't fall for the promise of indicative or exorbitant or assured returns by the Investment Advisers. Don't let greed overcome rational investment decisions.

· Don't fall prey to luring advertisements or market rumors.

· Avoid doing transactions only on the basis of phone calls or messages from any Investment adviser or its representatives.

· Don't take decisions just because of repeated messages and calls by Investment Advisers.

· Do not fall prey to limited period discount or other incentive, gifts, etc. offered by Investment advisers.

· Don't rush into making investments that do not match your risk taking appetite and investment goals.

· Do not share login credential and password of your trading and demat accounts with the Investment Adviser.

---

CIN Number - U62099MH2023PTC409470

MyFi Fintech Advisory Services Private Limited - Investment Advisory Unit (Separately Identifiable Unit) : is the holding Company which is registered with Securities Exchange Board of India as an investment advisor under SEBI (Investment Advisors) Regulations, 2073 ("IA regulations") vide registration no. INA000079099 and is in the services and/or products, related to all kinds of financial/ financial technology services, by using technology or otherwise, including but not limited to wealth management, financial technologies, investment advisory services, financial advice, financial analytics, and financial information.

MyFi Fintech Advisory Services Private Limited - Investment Advisory Unit (Separately Identifiable Unit) Trade Name: MyFi. SEBI RIA Registration No: INA000019099. BASL Registration No: 7936. Type of Registration: Non-Individual. Validity of registration: May 6, 2024 - Perpetual. Address: 601, 6th Floor, Pinnacle House Plot No 604,TPS Ill Bandra, P.D. Hinduja Road, Bandra West, Mumbai, 400050. Corresponding SEBI local office address: Securities and Exchange Board of India, SEBI Bhavan 11, Plot No: C7, "G" Block, Bandra Kurla Complex, Bandra (East), Mumbai-400057. Principal Officer details: Mr. Uttung Bharat Malkan, Email id: [e-mail]; Compliance Officer: Mr. Kiran Padman Nambiar, Email id: [e-mail]. Contact No. 9867767406.

Investment in securities market are subject to market risks. Read all the related documents carefully before investing. Registration granted by SEBI, membership of BASL and certification from National Institute of Securities Markets (NISM) in no way guarantee performance of the intermediary or provide any assurance of returns to investors.

MyFi Fintech Advisory Services Private Limited makes no warranties or representations, express or implied, on products and services offered through the platform. It accepts no liability for any damages or losses, however, caused in connection with the use of, or on the reliance of its advisory or related services.